You will notice the difference in your revenues though. Chitika’s eMiniMalls are more intrusive than text links but that’s not necessarily a bad thing. One of their greatest advantages is that they are just so eye-catching and attractive.
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The eMiniMalls are product ads that come with a number of different tabs. Those tabs include a list of Best Deals (with paid links to advertisers), a description of the product, reviews and a search box that draws on Chitika’s catalog. The tabs bring up different content when they’re moused over and each ad also comes with a picture of the image.
Although you can let Chitika serve you contextualized ads, you can also turn off the contextualization engine and choose the ads you serve yourself.
That’s a huge benefit: no more messing around with keywords or playing with text. You can just do a search, find an ad you like and start presenting it to your users.
Again, there are all sorts of factors involved in making eMiniMalls work at their best, from deciding which tabs to display (you can choose those too!) to choosing the right ad format for your page to figuring out how to use the ads together with AdSense ad units. There are some great ways to make them work together.
One of the biggest issues though is where on the page to place your eMiniMalls units. For the most part, what’s true for AdSense is true for Chitika too. Ads above the fold get more clicks. Ads embedded into articles do well too.
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